From paper to pixels: the future of logistics with OCR


In the fast-paced world of logistics, efficiency is the key to success. The industry faces constant challenges, be it increasing productivity, improving delivery times or optimizing warehouse management. In this quest, one technology has proven to be particularly helpful: Optical Character Recognition (OCR) or optical character recognition. OCR offers companies in the logistics industry the opportunity to automate manual workflows, streamline processes and improve accuracy along the entire supply chain.

OCR is used in various areas of logistics and is an indispensable tool for your company if you want to optimize your logistics processes and strengthen your competitive advantage. In this article, you can find out exactly how an OCR tool such as REEDR for your Salesforce CRM is shaping the future of logistics and how your company can benefit from this innovative technology.

In short: What is OCR?

Optical Character Recognition (OCR) is a technology that digitizes text from printed or handwritten documents and converts it into machine-readable text. OCR systems use complex algorithms and pattern recognition techniques to identify and interpret letters, numbers and symbols. This technology is often used in applications to extract text from scanned documents. If you want to know more about what OCR is and how it works, click here.

How does OCR technology help your company?


1. Document processing and data control

Your logistics company processes a large number of documents such as delivery bills, freight documents and invoices on a daily basis. Manual processing of these documents by your employees is very time-consuming and can be prone to errors. OCR technology enables you to automatically extract the required text information from these documents and convert them into the desired digital formats. This reduces the manual effort for you and your employees and reduces the error rate. This leads to more precise document management and ensures unrestricted access to information for all authorized persons.

2. Warehouse management and inventory control

Efficient warehouse management is a key factor in the smooth running of your company's logistics processes. The OCR tool is used in your warehouses to scan barcode labels and other markings on products or packaging. This information is then synchronized with your warehouse management system, which significantly reduces the workload in your company for the following tasks:

  • Monitoring stock levels
  • Periodic/annual stocktaking
  • Identification of goods and items

3. Identification of freight and vehicles

How often has it happened to you that a parcel has not arrived at your customer? Be it because it was simply lost, delivered to the wrong person or taken away by a supplier. Verifying such incidents remains challenging. The identification of vehicles and their freight is therefore another area where OCR technology makes a positive difference. Your logistics company can automate and closely monitor the transportation process by automatically capturing vehicle license plates or freight containers at entry and exit points. This not only helps to increase efficiency, but also improves security by reducing illegal activities or losses.

4. Customs clearance and compliance

Customs clearance is a complex and sometimes lengthy process that requires accurate and fast processing of customs documents. The customs authorities check, document and, if necessary, tax your company's goods to ensure compliance with applicable regulations and laws. OCR technology supports the relevant authorities by automatically recognizing and processing the data and important information on your documents. This will help to accelerate customs clearance, which in turn contributes to a more efficient supply chain.

5. Data analysis and reporting

By automatically extracting textual information from various sources, your logistics company can collate and analyze collected data and information, identify current trends and generate detailed reports to help you make informed business decisions and improve performance. OCR technology plays a crucial role in capturing and processing this data, enabling faster and more accurate analysis of all information.


The future of logistics will be characterized by the integration of OCR technology. If your company uses this innovative technology now, you can not only optimize your processes and increase your efficiency, but also strengthen your competitive position and prepare yourself for the challenges of digitalization.

With REEDR, you get an efficient and AI-based OCR software solution for automated, error-free and fast data capture in your logistics company.

Do you also want to give your company a competitive edge by taking a further step towards digitalization? Would you like to find out more about our OCR solution REEDR for your Salesforce CRM? Then contact us directly right here.

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